Designing Landing Pages for a Leading Logistics Planning Company as Part of HYPE’s Team

Overview

In September 2022, as a web designer with HYPE agency's team, I undertook a project to design a series of landing pages for a leading logistics company, aiming to enhance their digital presence and engagement. This involved creating visually compelling and interactive pages that effectively communicated the company's innovative solutions and services.

Objectives

The project objectives were to showcase the company's cutting-edge, data-driven solutions in the logistics industry, create dynamic and visually appealing content to capture and retain user attention, and ensure all design elements aligned with the company's established brand identity and messaging.

Tools and Techniques

Lottie Animations

Used for creating engaging and smooth animations in the hero section.

JavaScript Animations

Collaborating with the developer by providing suggestions, guidance, and effects to implement dynamic animations in the process section.

Custom Icons and Illustrations

Designed to reinforce brand identity and enhance visual appeal.

“Studio” Landing Page

The "Studio" landing page was specifically crafted to showcase the innovative and cutting-edge work of the company, focusing on revolutionizing the logistics industry through data-driven solutions. This approach proved highly effective, capturing the attention of users and driving engagement and conversions.

Lottie Animation in Hero Section

A captivating animation to immediately engage users.

Custom Illustrations and Icons

Tailored to communicate the company's unique brand identity.

Javascript Animations

Collaborating with the developer by providing suggestions and guidance to implement dynamic animations in the process section.

CO2 Reduction Landing Page

The CO2 Reduction Landing Page was created to highlight the company's commitment to sustainability and reducing its carbon footprint.

Custom CO2 Reduction Calculator

Helps users understand the environmental impact of their shipping choices.

Custom Illustrations and Icons

Enhance visual engagement and support the sustainability message.

Lottie Animations

Although created, these animations were not used by the client.

Services Overview Landing Page

The Services Overview Landing Page was created to provide a broad overview of the company's services and capabilities.

Custom Illustrations and Icons

Tailored to highlight the company's unique value proposition.

Unification of Stock Photos

The client provided various stock photos, which we managed to unify by adding custom elements, creating a cohesive and visually appealing design.

Animations

Used to capture attention and differentiate from competitors.

Reflection

Throughout the design process, I adhered to the guidelines established by HYPE agency, ensuring consistency with the client's broader brand identity and messaging. This cohesive approach resulted in landing pages that not only looked great but also effectively communicated the company's core values and offerings.

Note: I was the sole designer, while the creative director oversaw everything to ensure we exceeded the client's expectations.

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