Website Redesign & Branding Elements for a Leading Insurance Software Company

Project Overview

As part of the HYPE agency team, I had the privilege to contribute to the comprehensive redesign of a leading insurance company's website in 2023. The project aimed to modernize the client's digital presence, enhancing both aesthetics and functionality to better serve their users. My involvement was particularly focused on wireframing, web design, and creating graphics, illustrations, and animations.

New Design

01.08.2023 - 02.02.2024

Old Design

01.08.2022 - 02.02.2023

Bounce rate

47%

76%

Time spent on site

191s

68s

Page per Session

1.96

1.66

Role and Contributions

My participation began towards the end of the discovery phase, where I was involved in the UX audit to identify areas needing improvement. I then translated these insights into actionable wireframes and design mockups, ensuring our solutions aligned with the client's goals and user needs.

My main responsibilities revolved around:

UX/UI Auditing and Competitor Analysis
Wireframing and Web Design
Illustration & Graphic Design
Motion Design
Communication with Client and Development Teams

Challenges

The client urgently needed to refresh their digital presence and sought HYPE's expertise to modernize their website. The primary task was to transform the client's website into a more agile platform, enhancing both user experience and visual appeal.

- My role -

Key Contributions

In this project, I played a crucial role in transforming the client's website into a modern, agile platform. My contributions spanned from wireframing and web design to creating dynamic graphics and animations, all aimed at enhancing user experience and visual appeal.

Wireframing and Web Design

UX/UI Audit and Competitor Analysis

During the discovery phase, a colleague and I conducted a UX/UI audit to identify key areas for improvement and enhance the overall user experience and interface of the website. I also performed a competitor analysis to quickly assess the UX and UI of major competitors' websites.

Wireframes in Figma

Based on insights from the website discovery phase, I developed wireframes that provided a clear and structured layout for the website.

Design Mockups

I transformed these wireframes into stylized design mockups, aligning them with the client’s vision and goals.

Responsive Design

Ensured that the design was responsive and optimized for various screen sizes to enhance user experience across devices.

UX/UI Audit

Wireframes

Design

Modernized Graphics, Illustrations, and Animations

Tailored Imagery and Icons

Created unique images and icons that captured the client's identity, enhancing the visual storytelling on the website.

Animations and Graphics

Developed dynamic elements such as animations and graphics that effectively communicated complex ideas and solutions with clarity and impact.

Intuitive Design

Focused on simplifying navigation and communication through intuitive icon designs, fostering seamless user engagement.

Website Components

Component Design

Interactive Elements

Designed interactive toggles, buttons, and tab sections to facilitate seamless navigation and content access.

User-Centric Components

Developed sliders, testimonials, blog posts, news sections, and navigation menus to elevate user engagement and improve aesthetics across devices.

Additional Branding Assets

PowerPoint Templates

Designed visually appealing and consistent PowerPoint templates for impactful presentations.

Word Templates

Crafted templates for written documents and reports to uphold brand consistency.

Business Cards and Social Media Assets

Created modern business cards and vibrant visual assets for social media to enhance the client's online and offline engagement.

PowerPoint Templates

Social Media Templates

Outcome

The design team, including myself, addressed various challenges, from modernizing the client's brand identity to overhauling the website for better agility and performance.

Modernized Brand Identity

The client's brand identity was revitalized to align with contemporary design trends while maintaining brand consistency.

Enhanced Website Agility

A new, lighter website design allowed for quicker updates and better user experiences.

Enhanced Performance and SEO

Significant reductions in loading times improved user satisfaction and decreased bounce rates, while the optimized design boosted SEO rankings and increased user engagement.

Cohesive Brand Image

Developed a suite of branding assets to ensure a consistent brand image across all communication channels.

Previous Project

See All

Next Project