Animated Icons and Illustrations for HYPE Agency’s Website
Overview
In early 2022, I had the opportunity to collaborate with my colleagues in HYPE Agency on enhancing the agency’s website through animated icons and illustrations. The project aimed to breathe life into the existing visual assets, creating engaging and dynamic elements using After Effects and Lottie animations.
Project Goals
The primary goal was to enrich the user experience by making static visuals more interactive and visually appealing. This involved animating illustrations previously designed by other team members at HYPE Agency, as well as creating new designs where needed. The animations were intended to align seamlessly with the agency's branding and storytelling.
Design Process
1. Conceptualization
I began by reviewing the existing illustrations and discussing with the creative team at HYPE Agency to understand the vision and objectives of the agency. This phase involved selecting key illustrations suitable for animation and planning the animation style and techniques.
2. Animation Creation
Using After Effects, I crafted animations that complemented each illustration. This process included refining timing, transitions, and effects to ensure the animations were smooth and captivating while maintaining coherence with the agency's design language.
3. Iterative Refinement
Throughout the project, I collaborated closely with the design team to gather feedback and iterate on the animations. This iterative approach allowed us to fine-tune each animation to perfection, ensuring they not only met but exceeded expectations.
4. Technical Implementation
The animations were implemented on the HYPE Agency website using Lottie, which allowed for seamless integration across various web platforms and browsers. This choice ensured compatibility and performance optimization, enhancing the overall user experience without compromising load times or visual fidelity.
Outcome and Impact
The animated icons and illustrations significantly enhanced the visual appeal and user engagement of the HYPE Agency website. By bringing movement to previously static elements, we succeeded in capturing the attention of visitors and effectively communicating the agency's brand personality and services. This project was a rewarding experience that showcased my skills in transforming static designs into dynamic visuals and reinforced my capability in leveraging animation to elevate digital experiences.
